tony cooper
2011-08-27 14:58:24 UTC
There's some discussion in another thread about who is best qualified
to be a judge of the artistic merit of a photograph. Gallery owners
and museum curators have been suggested.
I wouldn't regard a gallery owner as a good judge of artistic merit.
A gallery is a store that sells artistic creations. The successful
gallery owner is a person who is good at judging art that will sell.
The gallery owner isn't interested in the artistic merit of anything
that doesn't have sales potential.
"Sales potential" seems to be based on 1) name recognition of the
person who created the piece, and 2) appeal to Everyman.
Name recognition depends on earlier accomplishment by the
photographer. If the photographer has won awards or been published in
well-known and respected print media, the gallery can capitalize on
that.
The appeal factor in photographs is a bit more limited in photographs
than it is in art created in other media. There's a range of what can
be done with a photographic representation, but the range is much more
narrow than what can be done in other media. Photographs are limited
by being one dimensional (although the appearance of additional
dimensional aspects can be achieved) where other media are not.
Basically, though, photographs with sales potential appeal to a
cross-section (Everyman) of the public where art employing other media
can have appeal to buyers with very special interest areas.
I'm not sure I'm expressing this appeal factor very well, but think of
a visit to MoMA (Museum of Modern Art, NYC) and then a visit to a
museum or gallery where only photographs are displayed. In MoMA, the
average visitor (Everyman) will find some creations appealing and some
creations without any appeal at all. At the photographic exhibit, the
same might be true but Everyman will find a much higher percentage of
the items appealing or acceptable as art.
The museum curator is not, in my opinion, much more qualified to judge
the artistic merit of a photograph. More than gallery owner, but
still lacking. The museum curator is interested in adding items by
established artists (and I include photographers as artists) with name
recognition and prior acceptance as hangable artists. They look to
hang the works of winners of juried competitions and works that have
had prior publication success. They are not interested in discovering
the works of unknown artists based simply on the artistic merit of the
work. They look first to who did it rather than how good it was done.
Before someone else brings it up, there are some galleries and some
museums that offer the work of unknowns based on the merit of the
work, but they are exceptions and usually very small-scale.
So who are the best qualified people to judge the artistic merits of a
photograph? Who should be on the panel to judge at a juried
competition?
What's your opinion?
to be a judge of the artistic merit of a photograph. Gallery owners
and museum curators have been suggested.
I wouldn't regard a gallery owner as a good judge of artistic merit.
A gallery is a store that sells artistic creations. The successful
gallery owner is a person who is good at judging art that will sell.
The gallery owner isn't interested in the artistic merit of anything
that doesn't have sales potential.
"Sales potential" seems to be based on 1) name recognition of the
person who created the piece, and 2) appeal to Everyman.
Name recognition depends on earlier accomplishment by the
photographer. If the photographer has won awards or been published in
well-known and respected print media, the gallery can capitalize on
that.
The appeal factor in photographs is a bit more limited in photographs
than it is in art created in other media. There's a range of what can
be done with a photographic representation, but the range is much more
narrow than what can be done in other media. Photographs are limited
by being one dimensional (although the appearance of additional
dimensional aspects can be achieved) where other media are not.
Basically, though, photographs with sales potential appeal to a
cross-section (Everyman) of the public where art employing other media
can have appeal to buyers with very special interest areas.
I'm not sure I'm expressing this appeal factor very well, but think of
a visit to MoMA (Museum of Modern Art, NYC) and then a visit to a
museum or gallery where only photographs are displayed. In MoMA, the
average visitor (Everyman) will find some creations appealing and some
creations without any appeal at all. At the photographic exhibit, the
same might be true but Everyman will find a much higher percentage of
the items appealing or acceptable as art.
The museum curator is not, in my opinion, much more qualified to judge
the artistic merit of a photograph. More than gallery owner, but
still lacking. The museum curator is interested in adding items by
established artists (and I include photographers as artists) with name
recognition and prior acceptance as hangable artists. They look to
hang the works of winners of juried competitions and works that have
had prior publication success. They are not interested in discovering
the works of unknown artists based simply on the artistic merit of the
work. They look first to who did it rather than how good it was done.
Before someone else brings it up, there are some galleries and some
museums that offer the work of unknowns based on the merit of the
work, but they are exceptions and usually very small-scale.
So who are the best qualified people to judge the artistic merits of a
photograph? Who should be on the panel to judge at a juried
competition?
What's your opinion?
--
Tony Cooper - Orlando, Florida
Tony Cooper - Orlando, Florida